Our society has a 12-week pregnancy announcement rule. It suggests that we do not tell the world of our pregnancy news until after the 12-week mark because of the high chance of loss. Those who do experience a loss, are then left abandoned, grieving alone with no acknowledgement of their pregnancy or loss.
Pregnancy loss requires a village of support just as much as raising a child does. With this, we are encouraging those who are expecting to announce using the hashtag #before12weeks
This simple hashtag automatically provides a village of support, recognition of the life and also honours those have lost pregnancies.